SSM’s liaison led
to a direct deal between the local farmers and the future consumer Enterprises
Ltd, Mumbai (Big Bazar).
It is not a fact-
unaware that the farmers are fleeced by a series of middlemen, brokers and
agents while selling out their farm produce.
In an effort to
enable the farmers gain better price on their farm yield, SSM (through KVK) had
held discussions with the concerned and arranged for a direct purchase deal between
the Sagroli farmers and The Big bazar.
Consequently, the
Big Bazar started purchasing the Moong Bean (Green Gram) from the farmers of
Sagroli at an affordable price (Rs 100-200 higher than the market price).
The business started
last year, is continued for the 2nd consecutive year too.
The farmers are
very happy to get what they deserve, that too at their door step.
No comments:
Post a Comment